Re-evaluating The Purpose Of An E-Zine
With all of the push these days to publish an E-Zine as an online marketer, deciding whether to accept articles and paid advertising is becoming nothing more than a quick second thought. As E-Zines are increasingly turning into mere tools to generating sales, people are turning more to pre-written content. Are E- Zines loosing their aire of freshness as an outlet for true discussion? I personally subscribe to numerous E-Zines just to see what others are writing about. Most simply circulate the same articles written by a chosen few without writing any original content themselves. Coming up with clean fresh ideas truly takes work, but don't you owe it to your subscribers? Times are busy and life is rushing by. People simply do not have the time to sit and read every article, commentary, or advertisement that passes their eyes. As the commercial marketplace becomes increasingly saturated with hype after hype, people are developing a keen sense about worthwhile I like to think of my weekly E-Zine issue as a get together with your closest friends over coffee, wine, a beer, or whatever they wish to entertain. Would you repeat the identical conversation week after week? When just starting out with your E-Zine, your relationship with your subscribers is analogous to a first date. It is the same for authors who publish in other E-Zines or for inclusion of outside ads in your publication. Subscribers just don't know anything about you. Why not build a relationship with your subscribers? They came to you wanting information. Don't simply give them "cut and paste". Give them you. Add freshness. Add your insight. Your humor. Your perspective. If you honestly talk to them they will listen. Your friends would. Wouldn't they? I don't pretend for one minute that building this relationship will be easy, only fruitful. There are a few guidelines that will maximize the strength of our subcriber relationship. After you take time to put yourself into your E-Zine, then decide if you want to let anyone else in. Don't be tempted by the quickness of using someone else's content and profits from paid advertising. Develop first a high content electronic publication. Self satisfaction, praise, and the esteem of others will result. About The Author Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics, two daughters and two cats. Subscribe to his free E-Zine on home business resources at e-kinetic@GetResponse.com or by visiting his Home Based Business site.
MORE RESOURCES: acne/ advertising/ aerobics-cardio/ affiliate-revenue/ alternative/ attraction/ auctions/ audio-streaming/ aviation/ babies-toddler/ beauty/ blogging-rss/ book-marketing/ book-reviews/ branding/ breast-cancer/ broadband-internet/ build-muscle/ careers-employment/ casino-gambling/ coaching/ coffee/ college-university/ cooking-tips/ copywriting/ crafts-hobbies/ creativity/ credit/ cruising-sailing/ currency-trading/ customer-service/ data-recovery/ dating/ debt-consolidation/ debt-relief/ depression/ diabetes/ divorce/ domain-names/ e-books/ ecommerce/ elder-care/ email-marketing/ entrepreneurialism/ ethics/ exercise/ ezine-marketing/ ezine-publishing/ fashion-style/ fishing/ fitness-equipment/ forums/ games/ goal-setting/ golf/ grief-loss/ hair-loss/ happiness/ hardware/ holidays/ home-improvement/ home-security/ humanities/ humor/ inspirational/ insurance/ interior-decorating/ internet-marketing/ investing/ landscaping-gardening/ language/ leadership/ leases-leasing/ links_files/ loans/ lung-mesothelioma-as..> management/ marketing/ marriage-wedding/ martial-arts/ medicine/ meditation/ mobile-cell-phone/ mortgage-refinance/ motivation/ motorcycles/ music/ negotiation/ network-marketing/ networking/ nutrition/ organizing/ outdoors/ parenting/ personal-finance/ personal-tech/ pets/ philosophy/ poetry/ politics/ positive-attitude/ ppc-advertising/ pr/ pregnancy/ presentation/ psychology/ public-speaking/ real-estate/ recipes/ relationships/ religion/ sales-management/ sales-teleselling/ sales-training/ sales/ satellite-tv/ science/ security/ seo/ sexuality/ site-promotion/ small-business/ software/ spam-blocker/ spirituality/ stocks-mutual-funds/ strategic-planning/ stress-management/ structured-settlements/ success/ supplements/ taxes/ team-building/ time-management/ top7-or-10-tips/ traffic-building/ vacation-rentals/ video-conferencing/ video-streaming/ voip/ wealth-building/ web-design/ web-development/ web-hosting/ weight-loss/ wine-spirits/ writing/ yoga/ |
 |
|
|
RELATED ARTICLES
How to Grow Your Ezine Subscriber List Your ezine subscriber list is a very valuable group. They are interested in your product of service. 13 Ways To A Build A List Of Readers Of Your Ezine If you have an ezine or online newsletter you want to send it to potential customers. In order to send it you need a list of people who want to receive it. Use the Power of Ezines to Increase Web Site Traffic! If you don't have a list of your own then take advantage of someone else's to increase web site traffic!What if I told you that there is a cost effective way to increase web site traffic and get your ads in front of an audience of 10,000, 15,000, 20,000, or even 50,000 targeted, eager-to-buy, people?Would you be interested?I thought you would be?The answer is not that hard; in fact it is pretty simple. It is one of the most effective ways to advertise on the internet. 10 Effective Ways To Gain More New Ezine Subscribers 1. Swap ads with other ezine publishers. How to Make Your eZine Work for You Long After Its Published If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today."But the free mailing service I use already archives them. Win More Sales with Customer Newsletters - More Small Business Power Tools One of the most powerful ways for small businesses to increase sales and keep customers coming back for more is to mail them a newsletter periodically.Why is this such a powerful tool? It's because if done right, a newsletter automatically separates you from the big box stores like Best Buy and Toys 'R Us, and can help you even compete successfully with the giant online retailers like Amazon. Five Ways to Energize Your Newsletter Whether distributed via e-mail or printed and snail-mailed, newsletters are a great way for a business or an organization to keep in touch with employees, customers, prospects or association members in a cost-effective manner. The trick, however, is to come up with a strategy to keep readers engaged and the publication's production and editorial adjustments in line with current budgets. Ways to Improve and Make Money from Your Newsletter Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you're new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article. How to Increase Your Opt In List by 322% in 28 Days "The money's in your list" - how many times have you heard this statement? Plenty I'll bet.. The Secret Truth About Writing Great Sales Copy. Did you know that most people find it difficult to write sales copy that works?You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product.This is absolute bollocks. Writing e-Newsletters - Tricks of the Trade Follow 10 simple rules of thumb, and you'll soon be writing great e-newsletters and reaping the rewards.Company e-newsletters can be an amazingly successful marketing technique. Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself I'm sure you have heard many online marketers touting the benefits of having a newsletter. I have used newsletters in the past for many sites. Marketing Your Home Business through Newsletters Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you. The Power of Newsletters When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?""Great question," I replied. Here's how:A newsletter is a form of contact, just like a phone call, visit or direct mail postcard. Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat Are you ready to build your opt in email list quickly?Matt Bacak, ThePowerful Promoter's techniques will help reveal new paths to have subscribers come to you. The Powerful Promoter, Internet marketing guru, shares his secrets for creating an explosion of opt-in email subscribers. 10 Great Ezine Content Tips To Increase Your Sales And Readership 1. Write articles that provide your readers with a list of tips. Increase Your Business Success With A Free Newsletter Publishing a free newsletter is an effective and inexpensive marketing strategy with several business benefits. Here are some of those benefits:1. 10 Tips for Successful Ezine Advertising If you're like most people starting out on the Internet,you've been along this well-worn path:You try free classified ad sites and get bombarded with spam by people trying to sell you stuff.You try banner exchange programs and get a handful of click-throughs. Ezines Are Effective In Advertising Your Online Business? 'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you've heard that phrase many times if you've been marketing on the internet for a while. How Ezine Ads Explode Your Online Income - Part 2 Here's a big tip - the secret to succeeding with smaller ads is to set it up like a campaign over a few issues. If you go for the top ad, run the same promotion for 3-5 issues testing different ad copy (we'll get to some good ad writing tips in a minute).
|